Prekend Animations

NADA ran a campaign on instagram and in their restaurants called “prekend”, which offered special deals on drinks and food. These are a small series of social media animations meant to draw people in, specifically on instagram.

Animation #1

A short animation showcasing the assembly of one of their more popular drinks: The Nadarita. “#prekend” had to be showcased in all posts.

Animation #2

Another animation focusing on the nadarita, this one needed to focus on the freshness of the ingredients they use.

 

Animation #3

This one was only for instagram, and was a little more subtle. We A-B tested this to see if people responded to cinemagraphs better than looping animations.